Genetic Insights for Smart Parenthood

Understand Your Health and Plan for a Brighter Future

ABOUT US

Empowering Your Parenthood Journey

At SureMart, we are dedicated to empowering aspiring parents by providing them with personalized genetic insights into their reproductive health. By helping you understand your unique genetic makeup, we offer actionable, tailored solutions to guide you through your pregnancy journey.

Our goal is to ensure you feel informed, supported, and confident as you prepare for the arrival of your baby.

THE CHALLENGE

Smart Parenthood Starts with Knowledge

1 in 100 babies is born with a severe, life-limiting genetic disease—often to parents who had no idea they were carriers. Many only discover the risk when it’s too late.

Genetic testing can provide clarity, but awareness remains low among both aspiring parents and healthcare professionals. Despite recommendations from leading medical organizations, genetic risk assessments are still underutilized—leaving many families unprepared for the challenges ahead.

By increasing awareness and access to genetic insights, we empower parents to make informed decisions before pregnancy, reducing uncertainty and helping ensure a healthier future for their baby.

Limited Awareness & Access

1 in 100 risk

Unseen Genetic Carriers

Informed Choices, Healthier Futures

OUR SOLUTION

Personalised Support for Aspiring Parents

Our genetic fitness test empowers health-conscious aspiring parents with the knowledge they need—before pregnancy. Instead of remaining unaware of potential genetic risks, our solution helps identify concerns early, reducing uncertainty and enabling informed decision-making.

Our app further supports aspiring parents by raising awareness, answering key questions, and personalizing their journey. It also triages individuals based on identified risks, ensuring they receive the right guidance at the right time.

WHO WE CAN HELP

Aspiring Parents

We support health-conscious individuals and couples on their journey to parenthood by providing early genetic insights.

Information Seekers

Who want to be prepared to every possible outcome before pregnancy

Same-Sex Couples

Those who rely on sperm donors or IVF and want to ensure a smooth journey to parenthood

Aspiring Parents

Those trying to conceive and want to take a proactive approach to their baby’s health

Career-Focused Single Women

Women understand their biological clock and want to make informed reproductive choices

Healthcare & Fertility Providers

We partner with healthcare professionals and organizations to integrate genetic fitness testing into their services, helping them offer more comprehensive reproductive care.

Private GPs & Concierge Healthcare Providers

Medical professionals looking to offer proactive genetic screening

Employee Benefits & Health Insurance Platforms

Focusing on fertility and women’s health

IVF Clinics & Fertility Specialists

Those seeking to enhance patient care with genetic insights

The Professionals

Our Team

Markella Mikkelsen

Founder & CEO

Ricardo Pais

Co-founder & Bioinformatician and AI/ML Expert

David Bowman

External Advisor and Serial Entrepreneur

Nadia Gopichandran

External Advisor and Expert in Fertility/IVF

GET IN TOUCH

Contact us

Ready to take the next step or have any questions?

Contact us and we can provide the answers and support you need for your fertility journey.

Book an Appointment